Matt Tripp's upstart online wagering firm, BetEasy, has beaten bigger and more established rivals to become the AFL's official betting partner for the next five years. BOOKMAKER kingpin Matt Tripp has scored another major financial windfall by agreeing to sell his remaining stake in online betting platform BetEasy to … $25 million from Matthew Tripp. Today, Betmakers unveiled a $75 million capital raising and $25 million of this came from betting entreprenuer Matthew Tripp.. Tripp founded Sportsbet and BetEasy and is also the current boss of the Melbourne Storm and Sunshine Coast Lightning. Matt Tripp, the former chief executive of Beteasy and CrownBet, has entered an exclusive partnership with BetMakers, which will see him advise the Australian supplier on its B2B wagering strategy and purchase AUS$25m in shares in the business. Matt Tripp, who made a small fortune in wagering start-up Sportsbet, is taking a punt on an app he reckons could be as big as social behemoth Facebook. Matt Tripp, BetEasy’s CEO, will provide ongoing leadership as the non-executive President of BetEasy beginning January 1, 2020, with Andrew Menz, who previously served as BetEasy’s Director of Strategy & Regulatory Affairs, as his successor in the CEO role. Under the arrangement, Tripp will … Tripp is a former boss of BetEasy but is best known for building up Sportsbet from a $250,000 operation in 2005 before selling it for to betting giant Paddy Power for $388 million. Matt Tripp will stay on as BetEasy’s non-executive president. He went on to start BetEasy in 2013 with a group of investors originally involved in Sportsbet. Matt Tripp, BetEasy's CEO, will provide ongoing leadership as the non-executive President of BetEasy beginning January 1, 2020, with Andrew Menz, who previously served as BetEasy's Director of Strategy & Regulatory Affairs, as his successor in the CEO role. Matt Tripp has proven experience in corporate leadership roles, having until recently held the position of Chief Executive of BetEasy, he is also responsible for the globalisation of Sportsbet, acting as CEO during a rapid growth period for the company from 2005 until 2011. Matt Tripp bought Sportsbet for $250,000 in 2005 and turned it into a market leader before selling out in six years later in a $338m deal with Paddy Power Betfair (now Flutter). Credit: Luis Enrique Ascui Stars will also pay Mr Tripp and his team a $100 million performance payment, under an earn-out arrangement which could have netted them as much as $232 million if they met earnings targets. Former BetEasy CEO suggests there was “solid equity” left in betting brand soon-to-be swallowed by Sportsbet
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